"It's back to back but I assure you this will be dealt with swiftly. Jo Malone has hit out at the “disgusting” treatment of Star Wars actor John Boyega by the perfume brand which carries her name. I have decided to step down as Jo Malone's global ambassador. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.". It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. I don’t have time for nonsense. The concept for the film was based on John's personal experiences and should not have been replicated. Boyega's sister Grace posted the Chinese version of the advert in a Twitter response. It’s back to back but I assure you this will be dealt with swiftly. John Boyega, the Star Wars actor, has quit his role with the perfume brand Jo Malone after he was cut from the Chinese version of an advert he helped devise. “I don’t have time for nonsense. We press on and strong. We press on and strong. John Boyega has stepped down from his role as a global ambassador for perfume brand Jo Malone after the company cut the black actor from the Chinese version of an aftershave advert he helped create. .css-1xgx53b-Link{font-family:ReithSans,Helvetica,Arial,freesans,sans-serif;font-weight:700;-webkit-text-decoration:none;text-decoration:none;color:#FFFFFF;}.css-1xgx53b-Link:hover,.css-1xgx53b-Link:focus{-webkit-text-decoration:underline;text-decoration:underline;}Read about our approach to external linking. Star Wars' John Boyega has stepped down as Jo Malone's global ambassador.. Jo Malone backs John Boyega after her old perfume company dropped him from Chinese advert. They were also removed for Chinese audiences. It’s also not the first time Boyega has called out injustice at the danger of his own career and professional relationships. British actor John Boyega has cut ties with cosmetic brand Jo Malone following controversy over an ad. If you have a story suggestion email entertainment.news@bbc.co.uk. Jo Malone London has issued an apology for dropping John Boyega from a reshot advert he originally starred in for the perfume and candle brand, describing the … However, Boyega has said Jo Malone was "wrong" to have used another actor "without my consent or prior notice". Launch dates for broadcast, cable and streaming programs, Up-to-date lists for broadcast, cable and streaming series, Pandemic-proof vs. pandemic-contingent broadcast lineups, Signup for Breaking News Alerts & Newsletters, Get our latest storiesin the feed of your favorite networks. Joe Biden will reverse Donald Trump's latest decree on Covid travel, as Wednesday's inauguration looms. .css-14iz86j-BoldText{font-weight:bold;}John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. Boyega's new lead character Finn was shrunken in size, compared with the original poster. Back in 2015, a Star Wars: The Force Awakens poster for China left out the actor and co-star Oscar Isaac. John Boyega walked away from the Estee Lauder-owned company after they edited him out of an advert … The concept for the film was based on John’s personal experiences and should not have been replicated,” the brand told The Hollywood Reporter. All Rights reserved. The original version, titled London Gent, showed Boyega hanging out with friends and family in Peckham, where he grew up. Jo Malone, owned by Estee Lauder, has since removed the advert from its campaign in China. Jo Malone, owned by Estee Lauder, has since removed the advert from its campaign in China. Read about our approach to external linking. 2-min read. Fragrance | Marketing. 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The original ad, called “The London Gent” aired last year and saw Boyega walking around his childhood neighborhood. Send us a tip using our annonymous form. The ad was recast with the Chinese actor Liu Haoran, and featured many of the original elements of Boyega's work, including a scene in which Boyega is riding a horse in a park. I don't have time for nonsense. Over the weekend Jo Malone issued an apology to the actor. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". https://roguerocket.com/2020/09/14/jo-malone-apologizes-john-boyega Mexico urges US to make major immigration reforms, Trump supporter arrested after Pelosi 'data theft', Covid tests and 25,000 troops for Biden inauguration, French incest allegations prompt victims to speak out, Conquering K2 in winter 'together' VideoConquering K2 in winter 'together', Why Iran’s nuclear facilities are still vulnerable to attack, Want to light up outdoors in Milan? “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong,” Boyega’s thread continued. 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John Boyega has stepped down from his role as global ambassador for Jo Malone London after the brand cut him from a reshot advert he originally starred in for the perfume and candle brand. .css-1hlxxic-PromoLink:link{color:inherit;}.css-1hlxxic-PromoLink:visited{color:#696969;}.css-1hlxxic-PromoLink:link,.css-1hlxxic-PromoLink:visited{-webkit-text-decoration:none;text-decoration:none;}.css-1hlxxic-PromoLink:link:hover,.css-1hlxxic-PromoLink:visited:hover,.css-1hlxxic-PromoLink:link:focus,.css-1hlxxic-PromoLink:visited:focus{color:#B80000;-webkit-text-decoration:underline;text-decoration:underline;}.css-1hlxxic-PromoLink:link::after,.css-1hlxxic-PromoLink:visited::after{content:'';position:absolute;top:0;right:0;bottom:0;left:0;z-index:2;}Star Wars: John Boyega says non-white actors 'pushed to the side' by Disney, Stars back John Boyega after Black Lives Matter protest, .css-1snjdh1-IconContainer{display:none;height:0.875em;width:0.875em;vertical-align:-0.0625em;margin-right:0.25em;}Black Lives Matter: John Boyega speaks at march, Trump's Covid order rebuffed on his final full day. BBC Worklife: Is the five-day work week dead? Writers, actors and directors including JK Rowling and Jordan Peele also praised the 28-year-old for his emotional speech at a Black Lives Matter protest in the summer. The Star Wars actor made the personal video in his home city of London, but it was re-shot for the Chinese market. John Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday. In a statement to The Hollywood Reporter, Jo Malone London said: "John is a tremendous artist with great personal vision and direction. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. Think again, Author vilified for Wuhan Diary speaks out a year on. We press on and strong. "The film celebrated my personal story - showcasing my hometown, including my friends and featuring my family," he added. Stay blessed people,” he wrote in a Twitter thread explaining his decision. How to investigate a firm with 60 million documents, .css-orcmk8-HeadlineContainer{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}Trump's Covid order rebuffed on his final full day.css-1dedj2h-Rank{-webkit-align-self:center;-ms-flex-item-align:center;align-self:center;color:#B80000;margin-left:3.125rem;}1, Trump supporter arrested after Pelosi 'data theft'2, Covid tests and 25,000 troops for Biden inauguration3, Melania’s jacket and nine other defining images4, Egypt woman arrested for baking 'indecent' cakes5, Two players test positive ahead of Australian Open6, French incest allegations prompt victims to speak out7, PM 'glad' to see Trump go - ex-Civil Service head8, Snowstorm causes 130-car pile-up in Japan9, Mexico urges US to make major immigration reforms10. Earlier this month, the star called for an end to black actors being "pushed to the side" by film companies. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. The recreated advert largely followed the same script, but featured Chinese star Liu Haoran instead of Boyega. The Star Wars actor was dropped from the brand’s global ad … "We respect John, and support our partners and fans globally. "We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign," they said in statement on Monday. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. John Boyega was seen as a useful marketing gimmick for Jo Malone in the UK but when it came to China, it was a different story. Jo Malone apologises to frontman John Boyega for advert ‘misstep’ By Becky Bargh 14-Sep-2020. https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 The BBC is not responsible for the content of external sites. Copyright © 2021 Penske Business Media, LLC. Star Wars: John Boyega says non-white actors 'pushed to the side' by Disney, Black Lives Matter: John Boyega speaks at march, Melania’s jacket and nine other defining images, Egypt woman arrested for baking 'indecent' cakes, Two players test positive ahead of Australian Open, PM 'glad' to see Trump go - ex-Civil Service head, Snowstorm causes 130-car pile-up in Japan, Boyega's sister Grace posted the Chinese version of the advert, Boyega's new lead character Finn was shrunken in size. Our king also reamed Disney for doing “fuck all” with Star Wars‘ characters of colour. The ‘Star Wars’ actor was replaced by another actor in the luxury fragrance brand’s Chinese marketing campaign, despite Boyega directing and establishing the idea for the original film “I don’t have time for nonsense. "While we immediately took action and removed the local version of the campaign, we recognise that this was painful and that offence was caused," it added. John Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. The video has since won the Fragrance Foundation Virtual Award’s Best Media Campaign prize. The Star Wars star, who was Jo Malone’s first male global ambassador, exited the campaign after the brand reshot a video he made for a marketing campaign and removed him from the clip. “John is a tremendous artist with great personal vision and direction. It's not the first time Boyega has fallen foul of editing for the Chinese market. There was controversy back in 2016 when Disney unveiled a re-versioned movie poster for Star Wars: The Force Awakens in China. Stay blessed people ❤️, — John Boyega (@JohnBoyega) September 14, 2020. We press on and strong. Stay blessed people.". .css-1xgj2ad-InlineLink:link{color:#3F3F42;}.css-1xgj2ad-InlineLink:visited{color:#696969;}.css-1xgj2ad-InlineLink:link,.css-1xgj2ad-InlineLink:visited{font-weight:700;border-bottom:1px solid #BABABA;-webkit-text-decoration:none;text-decoration:none;}.css-1xgj2ad-InlineLink:link:hover,.css-1xgj2ad-InlineLink:visited:hover,.css-1xgj2ad-InlineLink:link:focus,.css-1xgj2ad-InlineLink:visited:focus{border-bottom-color:currentcolor;border-bottom-width:2px;color:#B80000;}@supports (text-underline-offset:0.25em){.css-1xgj2ad-InlineLink:link,.css-1xgj2ad-InlineLink:visited{border-bottom:none;-webkit-text-decoration:underline #BABABA;text-decoration:underline #BABABA;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-skip-ink:none;text-decoration-skip-ink:none;text-underline-offset:0.25em;}.css-1xgj2ad-InlineLink:link:hover,.css-1xgj2ad-InlineLink:visited:hover,.css-1xgj2ad-InlineLink:link:focus,.css-1xgj2ad-InlineLink:visited:focus{-webkit-text-decoration-color:currentcolor;text-decoration-color:currentcolor;-webkit-text-decoration-thickness:2px;text-decoration-thickness:2px;color:#B80000;}}The company apologised for what it described as a "misstep" that caused "offence". 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